Performance is not only about skill. It is also about what your nervous system does when the stakes feel high. A person can know exactly what to do, yet their body tightens, thoughts race, and a familiar sense of threat rises. In the bedroom, on a stage, in front of a boss, at the starting block, the same circuitry can seize control. Those moments are often less about confidence and more about memory, meaning, and reflex. This is where EMDR therapy can be a powerful tool, not just for trauma in the narrow sense, but for the sticky, recurring triggers that undercut performance.
Many clients first seek help after months or years of trying to think their way out of a problem that starts in the body. A musician whose fingers tremble only during auditions. A runner whose chest clamps whenever a pacer pulls even. A man with reliable erections during solo time, but not with a partner. A woman who longs for intimacy, yet her pelvic floor locks the moment penetration is attempted. The throughline is a learned fear response that shows up exactly when it is least welcome. Eye Movement Desensitization and Reprocessing, or EMDR therapy, can help the brain reconsolidate the memories and cues that feed that response, so skilled action can return to the foreground.
What “performance-related triggers” really are
A trigger is a cue that tells your nervous system, we have been here before. It can be the tone of a voice, the smell of a room, a look of disappointment, a specific word, a fraction of a second in a sequence. The body moves first. Heart rate ticks up, breathing shallows, muscles guard, pupils dilate. Thoughts catch up later, and they usually try to make sense of the feeling by guessing at causes. That is why people often come in saying, I must be broken, I must not want this enough, or I should just try harder. The system is not broken. It is doing something logical based on the data it learned, even if the data is outdated.
In sexual health, triggers tend to pair with shame, fear of judgment, and a sense of being watched. Many clients tell me their worst moments feel like a test they did not study for, even when they are with a loving partner. In the context of sex therapy, those moments can drive cycles of avoidance, guarding, and conflict. One missed erection can become a string of attempts that get tighter and tighter, which only amplifies the risk of erectile failure. A single painful penetration due to pelvic floor spasm can become a bodywide alarm. Over time, the person not only fears sex, they fear the fear, which is a stronger predictor of symptoms than any single incident.
I often sketch a quick map with clients. On the left are earlier moments of humiliation, pain, or pressure that the body encoded deeply. On the right are the current performance demands. In the middle is a set of links, often thin at first, that have thickened over time. EMDR therapy loosens those links so the present can stop borrowing danger from the past.
Why EMDR therapy fits this problem set
EMDR therapy is best known for PTSD, and it remains one of the top evidence-based treatments there. The core idea is targeted reconsolidation. You bring specific memories, cues, or beliefs into focus, hold them in mind, and then engage bilateral stimulation such as eye movements, alternating taps, or tones. Across sets of stimulation, the memory tends to become less vivid and less charged. The brain appears to integrate new information and uncouple previously welded responses. Clients often describe an increasing neutrality about material that once felt loaded.
For performance-related triggers, the memory targets are not always dramatic traumas. They are often quieter but persistent. A sarcastic comment at age 14, a painful gynecologic exam, a small public failure that drew laughter, a sexual partner’s sigh when things did not go as expected. In couples sex therapy, partners will sometimes hold different pieces of the same chain. One partner remembers the first fight after sex felt awkward and slept on the edge of the bed. The other remembers a parent who policed affection. Together, those histories shape the present, even in a fundamentally loving relationship.
Because EMDR therapy works with body sensation, images, beliefs, and emotions simultaneously, it can reach material that talk therapy alone struggles to shift. That is not a critique of talk therapy, which remains essential. It is a recognition that when you are triggered, your prefrontal cortex has less sway. You cannot out-logic a reflex. You can repattern it.
Not just the mind, the body
Clients in erectile dysfunction therapy often report a split. Their mind says, I am safe, I am attracted to my partner, I want this. Their body says, danger. Blood flow follows the body, not the mind. Similarly, in vaginismus therapy, a person can consent and want penetration, yet the pelvic floor contracts in a fast, protective pattern. One early painful exam or a string of shame-laden messages about sex can wire that pattern in. EMDR therapy helps the body relearn context. It pairs with behavioral work like gradual exposure, pelvic floor physical therapy, sensate focus, and honest communication.
When the body feels a green light, function returns. No amount of effort can force that. It has to be learned.

A closer look at how EMDR therapy unfolds
EMDR therapy follows a structured sequence. An experienced clinician will not rush the early phases. The slower you prepare, the faster the change later. Here is a brief overview of what typically happens in the room.
- Assessment and map building. We identify the exact trigger moments, the earliest times your body learned this pattern, and the beliefs that sit on top of it, such as I am going to fail, I am not safe, or My body betrays me. Resourcing. Before any reprocessing, we build stability. This can include breath pacing, safe place imagery, bilateral tapping you can self-administer, and a few rapid tools for downshifting arousal at home. Target selection. We choose which memory or cue to process first. Sometimes we start with a recent failure if it is vivid. Often we find the earliest time you felt the same shame or pressure. The nervous system loves firsts. Reprocessing with bilateral stimulation. You hold the image, negative belief, emotion, and body sensation lightly in mind, while following the therapist’s fingers with your eyes or feeling alternating taps. Sets last 20 to 60 seconds, followed by brief check-ins. Installation and body scan. As distress falls and a more adaptive belief emerges, we reinforce it. Then we scan for residual tension and clear it if needed.
That simplified list hides the nuance. A skilled clinician modulates pace, pauses to re-resource, and titrates intensity so the work stays tolerable. If a client’s distress spikes, we change angle. If the material dries up, we pivot to a feeder memory or a present trigger.
What this looks like in sexual health care
Sex therapy is practical. It cares about reducing avoidance, increasing comfort, and creating shared meaning between partners. EMDR therapy fits that spirit because it helps remove blocks that homework alone cannot move.
Consider a composite case from couples sex therapy. Maya and Eli, both in their mid 30s, came in after two years of growing sexual distance. Intercourse had become painful for Maya, and Eli, fearing he would hurt her, developed erection difficulties. They tried positions, lubricants, scheduling intimacy on low stress days. Each attempt felt like a test. During the assessment, we found that Maya’s first pelvic exam at 19 had been rushed and painful, and her provider dismissed her fear. The memory carried a strong image of fluorescent lights and the phrase, Just relax. Eli remembered a partner in college who mocked him after a condom mishap. His chest would tighten whenever sex felt important.
With consent and careful pacing, we used EMDR therapy to reprocess Maya’s exam memory and a few later episodes of pain. In parallel, she worked with a pelvic floor physical therapist and followed a stepwise dilator program at home. For Eli, we targeted the college incident and later moments of feeling scrutinized. Over several weeks, his physiological arousal calmed. We added sensate focus exercises so touch returned without pressure to perform. The couple learned to pause when either noticed a spike, use bilateral tapping for 60 to 90 seconds, then re-engage slowly. By month three, intercourse was possible again without bracing, and erection reliability improved as the fear loop weakened.
Not every case follows that arc. Some require medical evaluation, hormone panels, medication to interrupt a pattern long enough to retrain, or trauma stabilization before any sexual work. The point is integration. EMDR therapy complements, it does not replace, the other pillars of erectile dysfunction therapy or vaginismus therapy.
Distinguishing shame from skill deficits
Sometimes a performance problem is not about the past, it is about a skill that was never taught. Quick example. A person has consistent difficulty maintaining erections because they try to rush penetration without adequate arousal. Once they learn to lengthen foreplay, use a lubricant, and track their arousal curve, the difficulty resolves. No EMDR therapy needed.
Other times, the person knows the skills and still freezes. That is when I look for the fingerprints of a trigger: time compression, a sense of being observed, global negative beliefs, body sensations that do not match the current context, a narrow visual field. If those show up, EMDR therapy is often the right lever.
The role of partners
In couples sex therapy, the partner is part of the nervous system landscape. A partner’s face can be a safety cue or a danger cue, depending on history. I invite partners into parts of EMDR-informed work even when the actual reprocessing is individual. They https://www.creatingchangela.com/wp-content/uploads/2026/01/Client-Pictures-Landscape-2-150x150.png can learn to:
- Signal safety without pressure. Brief eye contact, a slow exhale, a quiet phrase they have agreed on, and a willingness to pause. Avoid inadvertent triggers. Certain words, performance-check questions, or timing can spike arousal in the wrong direction. Support home practice. Gentle accountability, shared curiosity, and respect for no-go zones during retraining.
Partners often feel helpless. Clear roles reduce that helplessness and gradually restore a sense of teamwork.
Working with erectile dysfunction and premature ejaculation
In erectile dysfunction therapy, I check medical contributors first. Vascular health, medications, sleep, alcohol, nicotine, and endocrine issues matter. If those are stable or addressed and erections remain unreliable primarily in partnered sex, triggers deserve a close look. Common culprits include a past incident of losing an erection under pressure, critical feedback from a partner, porn-related conditioning where arousal sequences do not match real-life pacing, or religious shame.
Targets for EMDR therapy might include the first failed attempt that felt consequential, the age when sexual shame took root, or a piercing look that now reads as judgment. We also work with present cues. For example, the moment a condom comes out can spike anxiety. By targeting that micro-moment in session and pairing it with bilateral stimulation, clients often report it stops feeling like a pass or fail checkpoint.
For rapid ejaculation, triggers look slightly different. The system reads urgency, sometimes with a flavor of I have to get this over with before something bad happens. Here, EMDR therapy can calm the urgency while behavioral work builds control, including start-stop techniques, squeeze or pressure methods, and mindful arousal tracking. Medication can be a temporary scaffold. When urgency drops from an eight to a three, behavioral techniques suddenly work.
Working with pain, fear, and vaginismus
With vaginismus, a person’s muscles do not misbehave at random. They follow a pattern that was smart at some point. Painful firsts, coercion, shame, pelvic trauma, or medical procedures can all seed the reflex. In vaginismus therapy, we use a careful blend of education, dilator work or graded exposure with the partner’s finger, pelvic floor physical therapy, and EMDR therapy when history or triggers are clear.
I remember a client who could not tolerate even a Q-tip at first contact. Her mind wanted intimacy, her body refused. The earliest target that held emotional charge was not sexual. It was a childhood experience of being scolded for any mess. Her body learned that soft, messy pleasure invited punishment. We reprocessed that scene and a later rushed exam at 22. After several weeks, her baseline vigilance dropped. The same dilator steps that had felt impossible became doable. Her partner, who had learned to hover anxiously, practiced a neutral presence with slow breathing. The couple set up signals for pause and resume. The work remained tender and imperfect. They celebrated millimeters, not inches. That is what progress looks like.
EMDR techniques outside the therapy room
Bilateral stimulation has portable forms. Some clients use self-tapping on the shoulders or thighs in situations that predictably trigger them. Others listen to alternating tones with a discreet app to prepare for a sexual date or a big presentation. These are not magic, but they can steady the system when used consistently. I also encourage clients to rehearse success in detail, not through forced positive thinking, but by carefully imagining the task with sensory richness while anchored, then pairing that with brief bilateral sets. The brain treats well-crafted imagery as reps.
In sex therapy, rehearsal might include walking through the first moments of touch, the choice to slow down, the feeling of safety when a plan is followed, and the option to press pause without rejection. When couples rehearse together, triggers often soften because the event stops feeling like a cliff and starts feeling like a path.
Evidence and expectations
The research base for EMDR therapy in performance domains is growing but still smaller than for PTSD. Studies in test anxiety, public speaking, athletic performance, and chronic pain show promising effects, often with moderate to large reductions in distress across a handful of sessions. In sexual health, case series and small trials point in the same direction, particularly when EMDR therapy is integrated into a broader care plan. This is consistent with clinical experience. Triggers are rarely the only factor, but when they contribute, addressing them changes the game.
Set expectations realistically. Some clients see meaningful shifts in three to six sessions of targeted EMDR therapy. Others need a longer runway, especially if there is complex trauma or ongoing stressors. If dissociation is present, we slow down and spend more time on stabilization. If the body’s responses are entrenched, we blend in more behavioral practice. Success looks like options returning. The system no longer snaps to one reflex.
Safety, readiness, and choosing a clinician
Not every moment of distress needs reprocessing. We ask, is the client resourced, stable, and supported enough to go into charged material. If the answer is no, we wait. We might do EMDR-informed techniques focused on calm and containment without touching traumatic targets. Substance misuse, recent concussions, unstable medical conditions, and active crisis require thoughtful sequencing.
Look for a clinician with formal EMDR training through a recognized organization and experience in your specific concern, such as sex therapy or couples sex therapy. Ask how they integrate EMDR therapy with medical referrals, pelvic floor therapy, or medication management if needed. A good therapist will welcome those questions, outline a plan, and collaborate with other providers when appropriate.
Subtle wins that matter
Clients often notice small changes first. A glance that used to feel like a test now lands as interest. The trip to the bedroom no longer spikes heart rate. Foreplay becomes actual play. During a work pitch, the second slide no longer brings a wave of heat. A runner toes the line and hears the crowd as information, not threat. In sexual contexts, laughter returns, which is a strong sign that the nervous system feels safe. These are not side notes. They are the core outcomes.
When progress stalls
Plateaus happen. If reprocessing bogs down, we check for unprocessed feeder memories, beliefs that keep the problem in place, or secondary gains. Sometimes a system clings to a symptom because it prevents an even scarier scenario, like intimacy that might reveal conflict. We address that honestly. It is also common to find medical pieces we missed at first, such as mild sleep apnea keeping arousal high at night or an SSRI flattening libido. Collaboration saves time.
In couples work, progress can stall when the unspoken contract remains unchanged. For example, one partner expects spontaneous sex only, while the other needs predictability to calm their body. Reprocessing will help, but without behavioral negotiation, the body will keep bracing. We add structure, like scheduled encounters that begin with non-genital touch and a clear off-ramp, so there is no hidden test.
Bringing it together
EMDR therapy is not a silver bullet. It is a focused way to update the nervous system so it stops dragging old alarms into new contexts. Paired with the concrete strategies of sex therapy, erectile dysfunction therapy, and vaginismus therapy, it helps people step back into moments that used to feel perilous. The past does not vanish. It loses veto power.
If you recognize the pattern, take it as a sign of a learning system doing its best with the data it has. With the right guidance, that system can learn again. When it does, performance looks like what it truly is, the practiced expression of skill, desire, and presence, unblocked by yesterday’s echoes.
Address: 337 S. Beverly Drive, Suite 201, Beverly Hills, CA 90212
Phone: (310) 963-4216
Website: https://www.creatingchangela.com/
Email: [email protected]
Hours:
Monday: 9:00 AM - 9:00 PM
Tuesday: 9:00 AM - 9:00 PM
Wednesday: 9:00 AM - 9:00 PM
Thursday: 9:00 AM - 9:00 PM
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The practice helps clients address intimacy concerns, sexual dysfunction, erectile dysfunction, anxiety, depression, grief, codependency, and relationship stress.
Beverly Hills clients looking for a marriage and relationship-focused therapist can explore support for communication, premarital counseling, intimacy challenges, and major life transitions.
Creating Change LA also offers specialized care for concerns such as painful sex, postpartum sexuality, polyamory and open relationship navigation, and sexual confidence.
The practice emphasizes a nonjudgmental, curiosity-driven approach that blends talk therapy, mindfulness, and empowerment-based work.
People in Beverly Hills and Los Angeles who want support with both emotional and relational concerns can find individual and couples-focused psychotherapy in one setting.
The team includes therapists with specialty training in sex therapy, intimacy concerns, and relationship dynamics.
To learn more or request a free phone consultation, call (310) 963-4216 or visit https://www.creatingchangela.com/.
A public Google Maps listing is also available for location reference alongside the official website.
Popular Questions About Creating Change LA
What does Creating Change LA specialize in?
Creating Change LA specializes in sex therapy, erectile dysfunction therapy, couples sex therapy, and general psychotherapy for individuals and couples.
Is Creating Change LA located in Beverly Hills?
Yes. The official website lists the office at 337 S. Beverly Drive, Suite 201, Beverly Hills, CA 90212.
Who leads the practice?
The official site identifies Natalie Finegood Goldberg, LMFT, CST-S, as the Clinical Director of Creating Change LA.
Does the practice help with relationship concerns?
Yes. The website highlights support for couples issues, intimacy concerns, communication problems, premarital counseling, and relationship stress.
Does Creating Change LA offer therapy for sexual concerns?
Yes. The site specifically mentions sex therapy, erectile dysfunction therapy, painful sex concerns, postpartum sexuality support, and other sexual health and intimacy topics.
What general mental health concerns are mentioned on the website?
The website mentions support for anxiety, depression, grief and loss, codependency, addiction, life transitions, and adult children of dysfunctional families.
Can new clients start with a consultation?
Yes. The site invites prospective clients to contact the practice for a free phone consultation.
How can I contact Creating Change LA?
Phone: (310) 963-4216
Email: [email protected]
Facebook: https://www.facebook.com/LASexTherapyandPsychotherapy
LinkedIn: https://www.linkedin.com/in/nataliefinegoodgoldberg
Instagram: https://www.instagram.com/sextherapylosangeles/
Website: https://www.creatingchangela.com/
Landmarks Near Beverly Hills, CA
Beverly Drive is the clearest local reference point for this office and helps nearby clients quickly place the practice in central Beverly Hills. Visit https://www.creatingchangela.com/ for service details.
Rodeo Drive is one of the most recognized Beverly Hills landmarks and a useful orientation point for people searching for counseling nearby. Call (310) 963-4216 to learn more.
Beverly Gardens Park is a familiar local landmark that helps define the broader Beverly Hills setting for this practice. The website provides current therapy and consultation information.
Wilshire Boulevard is a major corridor near Beverly Hills and a practical reference for clients commuting from surrounding Los Angeles neighborhoods. Creating Change LA serves Beverly Hills and Los Angeles.
Century City is a nearby business hub that many professionals use as a geographic reference when looking for therapy and relationship support. More information is available at https://www.creatingchangela.com/.
Robertson Boulevard is another recognizable corridor for locals familiar with Beverly Hills and adjacent neighborhoods. Reach out through the website to request a consultation.
West Hollywood is close by and often part of the broader search area for people looking for relationship and intimacy-focused therapy. The practice supports both individuals and couples.
Santa Monica Boulevard is a major Los Angeles route that helps define the surrounding service area for clients traveling across the city. Visit the site for specialties and next steps.
Downtown Beverly Hills is a practical local reference for residents and professionals who want counseling in a well-known central area. The practice offers Beverly Hills-based therapy services.
Cedars-Sinai and nearby Westside medical and professional corridors help place the practice within a familiar part of greater Los Angeles. Contact Creating Change LA for a free phone consultation.